Most of us rely on SEO tools, and this is to improve the tasks and facilitate the required improvements in our sites and issue search results in the targeted keywords.
We are often attracted to tools that provide us with the best ideas and keywords that we should work on before working on common and severe keywords.
This combination of tools in our collection includes the tools that we have depended on for a long time in addition to the tools we are testing or that have appeared recently.
With the number of tools available and the increasing costs of many of the leading platforms, we have to demand more than ever the technology we use.
The challenge with this is that our dependence on tools can keep us a certain level of professionalism and ways of thinking, and thus ignore important matters that these services do not provide.
There are seven distinct things that SEO tools cannot tell us that we need to keep them aware of and push them to fill in the gaps.
Let us know about these essential things that these services do not provide us with:
The goals you must set.
Several tools help us research the front end of the SEO links.
Whether it’s keyword research, competitor research, or auditing tools to understand the current state of technical issues on a website, we rely on technology early on.
Sometimes the wide variance in the data provided in the various keyword research tools alone should give us a hint that we should stop here a little bit.
The Google Keyword Planner platform is a paid search tool that was primarily designed for advertisers, and all other keyword search tools depend on third party data or also on paid search data in Keyword Planner.
Our interpretation of this data and the use of different tools is often what we use to set goals with stakeholders or clients.
Unfortunately, not all of us know that these numbers are not accurate and are based on sampling, estimate, rounding, and historical data.
How many leads or sales will you get
When we do research and provide projection data in the suggestion and discovery process, we often tell customers and remind them that the higher the levels that I go to, the greater the estimate.
I put my estimates ahead if I use one tool to do keyword research and then use performance measurement data for project impressions, traffic, and conversions.
We all realize the need to justify our efforts, but the more we take data from different sources to try to predict how our efforts will pay off, the more variables and risks we place in the equation.
We are not advocating saying “just trust me” but at the same time, we have to ensure that our tools aren’t smart enough (yet) to tell us exactly how our SEO campaign will work.
Guaranteed performance or promise
AI and machine learning are improving quickly, yet in the SEO world, our tools still do not offer a guarantee or promise.
Predictions and simulations are based on past or expected future trends.
Also, site audit tools display a programmatic site for a site and depend on technical factors, not taking a comprehensive look at the content or a wide range of things that affect search engine rankings.
We can make forecasts based on the tools and data we have available but no promises in terms of performance.
What the future holds
The tools that we now have are based on the available search algorithms, often data associated with 90 days or the past year.
All this looks at the present or recent past to draw directions and conclusions.
Competitors in most industries make their SEO and content updates, launch a website and move goals.
The biggest constant in SEO is the change and technology that we use to either react and adapt or lag.
These tools cannot tell us about the changes that could occur soon in the search engine sector.
Commercial case for SEO
SEO specific tools often fail to provide the expected up to actual reported ROI numbers.
There is nothing worse than being in an SEO campaign and being able to report SEO-specific statistics like rankings, impressions, traffic, and conversions but without providing accurate stats of material revenue behind all of this.
The reporting and analytics tools we rely on in SEO can sometimes fill the gap, but we often have to find ways to integrate and differentiate leads and sales as they come to close the loop or get manual feedback from sales and stakeholders to link all points.
What your content strategy should look like
The content is SEO fuel, and there is no difference in the value and need for it.
The challenge is that we have many tools available to us to rate well-rated content on our websites.
We can search for bookmarks and links, and find ways to reverse engineer what Google likes about a specific page or topic.
The challenge is that we cannot get exact answers or determine what fits the company or client through SEO tools.
We cannot (and should not) copy competitors or others in the industry; duplication will not get us anywhere.
We must take the ideas we gain about the types of content and coordination, sharing players, invitations to work, and how to make them meaningful to the user in our way and transform them into a plan and strategy.
We can use the tools to gain these ideas, but in the end, the preparation and strategy in the end are upon us, finding the resources and developing the brand to work with.
How to focus your business pace
There is a lot of content on how to prioritize SEO work, some tools will rate the site and prioritize recommended updates.
However, the priority and practicality of a SEO project or campaign cannot be automated or properly delivered to us via technology.
We must use tools to manage work, gain insights, and organize it.
We have to trust our experience and expertise to review recommendations and ideas, define their priorities and expand their scope.
While the largest number of errors that appear on the page may be reported as an alternate attribute text for the image, focusing on thousands of updates in this category versus a handful of updates in a more powerful category can be time consuming.
Over time this is an area where we look to see the emergence of artificial intelligence catching up with human minds and decision-making.
There are many great tools for researching, crawling, measuring, criteria, and analyzing that save time, provide insights, and really help with SEO strategy and implementation.
While we have a lot of great technology at our disposal, there are still some things that SEO tools cannot do, and we have to offer unique value as SEO professionals to bridge this gap by interpreting business and marketing goals and linking them together, to make this to make this The work is successful and the final reports are accurate and transparent.